Find the moment you remember.

Taylor Avakianat 15:17

So, were you cold calling these people and and getting them or how did you find the deals?

Taylor Avakianat 49:25

How do you think about writing? because clearly you have a voice. You found your voice. Um I get super nerdy about trying to improve the craft. Like I love trying to improve whether it's my cold calling techniques or the way that I ask questions. It's great. Yeah. Like I I love trying to just improve whatever that is. So how do you improve? How do you get where do you get inspiration from when you're writer's block? Like where do you go to to actually make your thoughts come and sit on that page?

Taylor Avakianat 45:02

And you were cold calling him?

Taylor Avakianat 4:57

Were you cold calling people? How'd you get business?

Taylor Avakianat 54:28

Um, let me ask you something. Um, how do you ask for money from someone? Because that to me, I'm not scared at all about co cold calling anyone. I'll go into anyone's office. I'm a glutton for just people saying no to me. I love it. I'm a masochistic. But asking people for money feels like it's like this internal, you know, like I, oh, I need a hand out.

Taylor Avakianat 9:20

…single person so it took a long time and that was my schedule for probably the first 18 months of the business maybe two years and I I still love cold calling so I call from 9:00 to 11:00 a.m. today but in the beginning it was just the only way that I knew how to dig up business was on the phones had no other skills had no other attributes had no track record to really lean on um was calling a new area that my senior hadn't done any

Taylor Avakianat 2:04

…this was an incredible conversation. We talked about brokerage. We talked about how to grow your business, how to prospect, how Lorie never made a cold call, and how she generated a ton of business, her unique aspects of becoming friends with appraisers and getting referrals from inside of her own company. There are a ton of unique aspects of how to grow your business. Even if you're not in brokerage, there's some things that you can learn in this that'll help you whatever you're doing in your business. I'm a…

Taylor Avakianat 0:02

calling. I've probably cold called over a 100,000 people in my

Taylor Avakianat 6:14

…know what to do in the beginning it was a lot of research trying to study the market figuring out what is going to be happening um you know who I'm calling for the day where the leads are studying some of the sales comps things like that like admin stuff maybe if I had a BV I'd work on a boov here and there but I really didn't have much to do besides cold call people and I took that to I took that to the extreme so I'll tell you a little story I think I was two or three months in and was still on this insane…

Taylor Avakianat 8:30

…to do to make deals happen and it was continuous and so typical we'll get back into the schedule again so 9:00 a.m. 8:39 a.m. rolls around I'm calling owners I had a list of 1500 2,000 owners that I was just calling Hey do you have any interest in selling this was from 9:00 a.m. to really like 456 p.m. and then if I had a BV maybe I'd stop around 56 but I would call until I got to 100 plus cold calls a day like that was my goal I had to to call a hundred owners leave a

Taylor Avakianat 11:28

…the previous day kind of write out my schedule and what I need to get done today and I do that until about 88 8:30 then from 8:30 9ish I start calling and I call from about 9 to 11: and most of these are either cold calls nowadays it's it's more of just following up with people because I've been doing this for so long I think I calculated it

Taylor Avakianat 46:19

Uh Okay. And what Do you remember your what your what you your cold call script was? Do you remember what you called them about?

Taylor Avakianat 0:14

I still cold call.

Taylor Avakianat 6:16

And I know how to cold call.

Taylor Avakianat 11:11

Direct. You cold call them?

Taylor Avakianat 35:39

want to perceive the data what data do you want what metrics do you care about we're bit a ways away from actually making that a reality from being a full up and fledging system but like that's what is going to happen and that's what I'm keeping my finger on the pulse for of okay what systems can we plug into the AR pretty robust system that we're building out that is going to improve that process and make that even stronger than it is so with all that being said that's a little bit about our marketing process…