Find the moment you remember.

Zack Streitat 8:34

So, I did not do cold calls when I did. Um, no, I was I was uh Oh, you were continuing. Yeah, I was thinking through your question. I'm a little slow on the update. Uh, it's Friday of a long week. It's all good. Um, I did some Okay. I I didn't do it like the Kyle Matthews way of cold calling or maybe, you know, the Marcus and Milichap or Meridian way of cold calling. I did some. Um, what I found was I think cold calling works. You meet a lot of people that way. You can build relationships. Um, it takes time and you…

Zack Streitat 9:37

That's right. Exactly right. For kind of middle market brokerage, which I haven't talked about priority and exactly what it does, but for middle market brokerage, call it deals that are have a total capitalization of call it 25 million and up. Mhm. That isn't so much the province of cold calling anymore. That's the province of relationship building, a lot of which