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Laurie Lustig-Bowerat 1:07:11

…I reached out to them to have them um be part of the panel. So I went about it very differently than most brokers. Get on the phone, start doing the cold calling. I never did the cold calling. Wow. So I always found these other ways to reach people. The other thing I did was I marketed myself internally within the company. So I really promoted the referral fee idea. I went to different offices within our company. And sometimes it could either be nowadays it would just be, you know, an email blast. Yeah. But it…

Taylor Avakianat 2:04

…this was an incredible conversation. We talked about brokerage. We talked about how to grow your business, how to prospect, how Lorie never made a cold call, and how she generated a ton of business, her unique aspects of becoming friends with appraisers and getting referrals from inside of her own company. There are a ton of unique aspects of how to grow your business. Even if you're not in brokerage, there's some things that you can learn in this that'll help you whatever you're doing in your business. I'm a…

Laurie Lustig-Bowerat 12:15

…line where if you're if you're selling houses, you're selling houses. You're not crossing over or very rarely. Yeah. And at that time when we were Coldwell Banker commercial, we had also the Coldwell Banker residential side. Ah, and those brokers I felt in this particular area like um Beverly Hills, Bair, Santa Monica, Brentwood, really high-end neighborhoods where we had these residential or house brokers. A lot of those house brokers were selling these million plus I mean, you know, multi-million dollar homes.