Taylor Avakian takes the mic solo
in this episode of No Vacancy to break down his proven process for selling multifamily properties in Los Angeles. From preparing apartment buildings to attract the right buyers to leveraging cutting-edge tools like AI and CRM systems, Taylor reveals the strategies that help properties sell faster and at top dollar – insights every apartment owner should know to maximize their investment.
This episode explores the critical steps property owners need to take before listing, the role of innovative technology in modern real estate marketing, and how building strong connections with buyers can ensure a smooth and profitable sale. Whether you’re a seasoned investor or considering selling for the first time, Taylor shares actionable advice to help you succeed in LA’s competitive real estate market.
If you're ready to refine your strategy, understand what it takes to sell multifamily properties at peak value, and learn the secrets to navigating Southern California real estate with confidence, this episode is a must-listen.
Microchapters
00:00–02:30 - Why Real Estate Marketing Matters
02:31–06:00 - The Group CRE’s Proven Approach to Los Angeles Commercial Real Estate Sales
06:01–09:30 - Preparing Your Apartment Building Investment Property to Attract Top Buyers
09:31–13:20 - Maximizing Your Investment Property Sale Price
13:21–17:50 - How to Find the Right Buyers for Your Property
17:51–22:00 - Using AI to Showcase Your Investment Property’s Full Potential
22:01–26:40 - Selling Your Apartment Building: Transparency and Communication
26:41–31:00 - Cutting-Edge Marketing to Sell Your Apartment Building Faster
31:01–36:52 - Ensuring the Best Experience for Investment Property Sellers
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what's the most important thing when sell your property hi Taylor hey how's it going good how are you I have a a buyer our job as Brokers is professional marketers and professional negotiators she'd like to move quickly what are the the terms do they need a loan no you would feel silly not using the technology that we've built and the network and the the robustness of this system you're losing out on opportunities I have a couple offers that were encounters we're getting back to people so they want to make an offer welcome to no vacany where I share conversations with LA's top multif family owners investors and Visionaries I'm your host Taylor ven the founder of the group SI and I specialize in the sale of apartment buildings in Los Angeles on this show we cut straight to what matters Market insights and real world strategies straight from
LA's multif family icons to help you navigate one of the most complex real estate markets in the world so California enjoy welcome to the podcast we're back for another solo episode and was not expecting this first episode of the year but when I got the bug I got I got sick last week the week before Christmas excuse me I basically got that thing that was going around to everyone and my two episodes that I was recording with a developer and another large owner who has some properties out in Georgia and we're still going to have those conversations I'm excited to share those with you but anyways those plans got changed and so today we are going to be diving into my process I figured what would be interesting for the listeners to want to hear about what came to mind and which I know a lot about because
I spent a ton of time focusing on it this past year is how we actually sell a building once an owner gives us a listing what does the internal team process look like uh for me to go and actually sell a building like this I'm going to walk you guys through exactly how to sell a building better than anyone else because literally this is what my value proposition is besides being you know likable and and cute and things like that joking aside very excited to get tactical here if you have no interest in listening to how a broker goes and sells a property probably isn't the episode for you however if you are interested in understanding exactly what the process looks like step by step how our team different operations sales things like that come together to make
a building a beautiful building be sold then this is the episode for you actually let's just jump right into it I'm going to be looking at my computer screen too because we have all of this documented on anop which I highly recommend if you do a process or if you have a business and you don't document exactly how you're supposed to be doing it and who is supposed to be doing what then you're just having to do that every single time and it's I've I've learned and I've read and and from experience to make sure you document document these processes es they are very very important First Step okay an owner decides Hey Taylor I want you guys to go and sell my property huzzah amazing okay now what happens pre-launch week zero this is what happens immediately after
a listing agreements gets signed the trigger is in our system we use something called HubSpot which is my central CRM we have a trigger where the once the listening agreement is signed we have a task split in between sales and operations I am sales my team is operations and we have three people helping me out with there we're sending them a client onboarding email immediately right and we have a template based upon the conversations and the conversations that I had immediately thereafter but this goes and gets tracked directly in my CRM my HubSpot CRM and this is make sure that we can know and track each and every step along the whole listing process so that there's no questions who needs to give what information what next steps are things like that so that's the first process updating the goals with
selling the property we're obviously mapping that back to the client's goals their timeline things like that we're going to be looking at scheduling an initial strategy call and this strategy call is where we talk about a little bit timing you know what what are the levers that we're going to need to pull when we're listing it are they more more concerned with the pricing are they more concerned with the timing things like that that's where this initial strategy call comes into play and this happens immediately gets scheduled right after uh the listing agreement is signed then what happens is there's a follow-up task that I am supposed to send an email basically breaking down the initial documentation the due diligence information that is required from the seller to provide to us in turn providing it to the buyers
so we can have this quote unquote war room right this chest of things like the rent roll the profit and loss expenses if we haven't already had it the utility bills all the things that a bank is going to need to underwrite a deal and a buyer's going to need to underwrite a deal and the sooner that we can get this information the quicker we can actually make things happen because as everyone knows time kills deals and if I can send a huge beautiful DD documentation fully baked out with all the information that anyone's going to need that allows us to move quicker and actually getting one of these deals sold for our clients that hire us to do so we're going to be changing that and then at HubSpot I'm obviously moving the deal around changing the stages which we have pipeline trackers and stating
trackers within our CRM so that nothing slips through the cracks because as anyone knows who's sold anything or has a process of anything you're working with clients yourself things tend to slip through the cracks if they're not written down and organized as to what next steps are going to be again setting that email perfect my Ops team is creating a folder in the Google Drive which is what we use for organization simultaneously we're basically creating we have folders called deal and we have a template for the property address and there's subset folders within that that are going to basically be like contracts and documentation due diligence information we're going to be adding the owner as a contributor to that so they can directly upload all the documents into that and this is all outlined in that initial email right so they can always save that or start that email
go back to it here's the link if you need to upload stuff here's your checklist of items that you need to upload so you can see in real time and we don't have to have this back and forth communication then the marketing prep gets started we schedule site photography for our vendors we have a shot guide for the photographers because even though we use similar photographers they know what we like sometimes depending on the asset itself we have an idea of what's going to show the best or what's actually going to give the buyer the best picture of what they're buying what does that currently look like and how do we make the property look as enticing and whatever type of investment it is to those people who are actually in the market looking to buy we send them the shot list we share with them the
sub folder for photos so they can directly upload those photos into uh the drive as well and then if any owners have some photos from into your listings or things like that those get uploaded as well so they all have access to that the operations team is then going to be doing step 1A of the process which is the data processing let's take a step back here what's the most important thing when you're hiring a broker to go and sell your property their ability to get the property in front of as many people as possible literally our job as Brokers is professional marketers and professional negotiators and so the first process in that is marketing and so how do we go and Market this asset to as many people as possible because most Brokers that you hire good
Brokers decent Brokers are going to have access to co-star loopnet kxy they're going to put them on all these third party websites like that's a given right but what about the direct Outreach the phone calls the texts the emails and we'll we'll dive into a little bit more of that in the process of how we do that a little bit differently than than other people I would assume but first we got to find out and get the contact information for those people so we can do the Outreach what that looks like is I have people on my team who go and initially go on co-star and so what they're going to do on co-star is they're going to go and put the property address in and they're to pull a radius and so what a radius is is like you
know a zero the property address is in the center and then we go out a half mile or a mile or a mile and a half or two miles depending on where the property is and we're going to pull all the owners who own property in that neighborhood you can export that list that exported list is likely going to be not very good data right the contact information May or name may or may not be good let's say it's 50% accurate they're going to be tough pulling email address resses with the way that co-star exports it what we're going to do is we're going to take that list and we're going to cross reference it with our current database which is in HubSpot we already have a ton of people in that database and we have confirmed information and so
we're going to pull and see okay we're mashing these people who's information do we have whose information do we not have after that process is done we're going to then take the information of the people we don't have and go run that through another third-party processor who's going to then go and try to skip Trace that data and my team at the same time we're doing the processes of trying to find contact information for people on a manual route and then we're going to go and use a third party that has aggregated a bunch of data as well the goal is to have a complete contact information 100% accurate contact information of every owner who owns nearby this property because as many people know a lot of times the people who are the best buyers the ones who own nearby and it's because they want to build this almost
of real estate and also it shows you that they're willing to own in that neighborhood right if there's a big player who owns nearby you know they're very active they're likely someone who's familiar with the neighborhood they understand the rents maybe they want to add another one in that neighborhood because they're comfortable and they understand it so we're going to take all of that information and we're going to basically rank order that in terms of who we think is going to be the likely buyer and we're going to make sure all that contact information is there now here's what we're going to do with which kind of kicks off everything from that week one day one Marketing in our CRM in HubSpot we have different workflows and sequences once we've identified who the top people are who are likely going
to be the buyers or potential buyers for this property we're going to enroll them in a workflow and what those workflows look like are these almost mind maps of if then statements so it looks like drop down here and there's a bunch of branches on this and each different person because we segment each individual person depending on who we think is going to be you know player Mom and Pop um who hasn't bought anything recently who's in a 1031 exchange all of these people are going to have different messaging that we're going to be sharing with them and different methods and tasks for me to do to make sure that they see these assets so for example um I'm looking at one that we have for a property on 2300 B this is a listing that we have um and let me see if I
can show you this screen really quick all right so if you're not uh if you're listening to this and not watching go check it out on YouTube You'll see this this is the breakdown of what one of these processes is going to look like for a listing that we have 2300 B if I zoom in here you can see that we put these different people in different groups and again this is part of the segmentation because as you know as an investor an owner someone like that maybe you want to buy a certain certain type of asset and maybe it's deal metrics level or location deal metrics level or different there's different criteria buy boxes that you have I don't want to send you a deal in South Los Angeles if you're not interested in south or I don't want to send you a
two cap if you only buy Six Caps or a price per unit of 250 when I know you only buy things below $200,000 so first off we're got to segment these lists um I do at the same time though I want you to see it because you never know there's delays that we have in the process all right so I'm branching out here as you can see there's a branch if they're currently enrolled in a sequence for other listings then I want to make sure they get those certain things they're not overwhelmed by us um and and then it breaks down into all these things in a sequence not a sequence there's a delay until a certain sequence is finished which I'll dive into sequences really quickly and show you what that looks like and then we're going to Branch it out and then if they respond great
if they don't then there's another sequence happens after that and all of these sequences are something that we've really baked out and have spent a ton of time researching and figuring out what does this look like what does this process actually make sense so let me show you um example of one of these sequences which again is is used in HubSpot and uh these sequences are basically outreaches via email and this is a very simple one is vicinity targets for B right and so we have AB testing in terms of L anguage because I want to know what gets the most opens what gets the most clicks what are the um subject lines that work and what kind of format is the most important is it a bunch of text is it just a little one is there
a link in the beginning one is there not a link in there is that a call to action all those things that we're testing on a continual basis to make sure what is going to be the most optimal result for our clients what is going to give us the best chance to sell our deal so we have these sequences where if someone responds they get you know they get cut out of the sequence if they don't respond they get a followup if they don't respond after that they get another followup and all these things are basically so that nothing slips through the cracks you would be so surprised at how many buyers I found from a third email in a sequence send them an initial email hey we just listed this property great no response send them another followup email no response send them the third email and they
like wow this is a great deal let me take a look at that when I when that first happened for me that was a moment where I was like wow this is super important people get so many emails they're so inundated with deals that it's natural to miss when an opportunity like this comes at their doorstep like it's my job to make sure that everyone sees these deals what I didn't show you in that sequence and and we have more that are built out is there's different people on my team who's responsible for different sta let's say someone gets an email they open it but they don't respond okay that triggers a task for me to call them which is automatically created and say hey saw you took a look at the deal any questions do you have any interest
in that this's a manual task that's created automatically depending on what they do in the sequence for me to to make sure that they are interested or maybe they information wasn't portrayed in a way that they understood or they thought it was something else but it's actually this and I think it is a good deal for them because of what they've discussed or what we' talked in the past we get very detailed with that sometimes it's even where I got to go on LinkedIn and you know check out these people and connect with them there or if they posted something on there there's all these intricate sequences and steps that go through these processes of making sure that the right people see these listings and they're aware of this and a lot of times it might not be the
right fit for them but I also want to take that information and then upad that into their profile so that they know next time okay what kind of property is going to be the best for them so that if I have something that fits that I can use the system the automatic system to then filter and find them because there's so many people who are willing to buy but I can't remember everyone I can't remember everyone's specific buy box the process of me taking the feedback that they've given me from the previous listings and almost you know creating this whole Matrix of what fits for them that allows me to be even more segmented and tailored and and build more of a deep relationship and again this is a working process this isn't perfect with AI this is going to be come even more incredible throughout the process and I'm
very excited for when we can make all these things work and and fit together but at this point in time a lot of this is manual but it's but it's been great and and we're very excited about that kind of process that we're building out and this is the future of brokerage and this is the future of marketing and if you working with a broker who do doesn't have these steps they can still sell your building because depending on what building's priced it's going to make a ton of sense however we want to make sure that we're not just doing the basics we're going above and beyond to say hey this is we're not just like everyone else we're we're different in the way that we work and sell and the process that we have and it's going
to produce a better result for you like that's that's the way that I think about how do I want to be perceived in the market we did that we did the sales and marketing we uploaded the CSV great now week one we're going to be putting all these properties on all the third parties coar loopnet kxy I have a team who is tasked while I'm making these phone calls and actually selling these deals they're going and uploading this data making sure we're writing good copy for the property making sure that all the information looks good the OM link is there they're going to go put it on my website too we got to go make a a brand new new listing on the website the group siri.com where we can funnel people too and you can request the offering memorandum there which then also kicks off another sequence for
us to be able to track these people and which ones they request which arms they like things like that the VA and our team is is kind of cleaning up organizing making sure that the property is everywhere it needs to be there's things like buyer deal match so this is part of the segmentation list that I went into further where we have something in the system that basically has a bunch of these filtered criteria and this is something that I'm trying to get more buyers to fill out it's basically like a form where they can go into very detailed of what their buy box is because this allows me to actually send them deals not only on Market but off Market as well that fit that criteria but as you know it's very hard to get uh an investor to spend
five minutes filling out a form if you want to be included on the next list if you like what you're hearing and seeing this far please reach out to me or please fill out the buyer format in my email um and and I'll make sure that you get deals that are specifically targeted to exactly what you want because that one's much more in depth than me basing it off of the criteria that I'm assuming either historical or local or things like that so we're going to do that deal buyer match criteria things like that I'm going to personally have a call list of people that we think are the highest probability of having interest in this and I'm going to call them and and piss them and deal directly because the phone is still powerful the phone is still that place where deals get done and
if you're just waiting for someone to call you and say they're interested in a listing you really do want to disservice to yourself not only in marketing yourself as hey I got a listing it's a very easy call to make but also two um a lot of these people are busy and and sometimes they miss emails like I said even if I send three followup emails they might not see it but they they're definitely going to hear about it when I call them on the phone it's it's making sure that again all these processes
there's nothing that slips to the cracks um we're also going simultaneously again we're creating social content around this so putting it on LinkedIn putting it on Twitter where we have a big following and where we found buyers in the past we're going to figure out if postcards make sense for something like this we're going to figure out if there's a media article or something that we can do to then Market this asset even further where are the buyers for these specific assets is this going to be a Beverly Hills buyer where I might even put it in the Beverly Hills Weekly Newsletter or or newspaper excuse me or is this going to be going on in a magazine for a specific buyer type because it's a luxury property and and those buyers are sometimes reading
these luxury properties is this going to go on cxy loopnet am I going to send direct emails through those platforms or am I just going to pull previous buyers that we've tracked in those platforms and send them bom link directly through that or from my email these are a bunch of different things that we do and so we're strategically crafting okay who is the buyer profile and a lot of this is done pre pitch pre-listing right because I want to come to the meeting and say hey here's all the pre-work that we've done here's all the buyers that we think are going to be a good fit here's why and having all that data on the front end not only makes the pitch stronger but actually helps us when we go do we do Market this stuff and can immediately go and execute on
that something that we've started to do the later half of the year is including the emails and the calls we do text messages and I know this can be you know poo pooed or some people don't like getting text for these things I only send it to people who've basically reached out to me and said that they'd be willing to receive text messages for deals we have stuff that we can trigger on that and and make sure people are okay with it but a lot of times sometimes you want to get an immediate notification like hey we just listed this uh you know 16 unit property here's the details here's the link if you want to click the M or let me know and I'll send you an email with the link or I'll text you the link
to the OM so that's another tool that we've recently started using and I've had good feedback in being able to use that I'm very excited about where that's going to be going and uh and all the language and everything from you know the copy all that stuff is kind of pre- templated but we can adjust it based upon again the level of relationship that I have with with someone and the level of segmentation that I have with someone is this someone I've never spoken to before in my life or is this someone who I'm really close with and uh you know there's a little bit less you can be a little more casual a little less professional from that perspective all this stuff is is in in the process and we have this all documented on basically an sop which is a a a word doc
and Google doc no matter who is working on it and whatever process it is in the stage they know okay what are my next action steps what do I have to do to make sure that we're successful and going and selling an asset that we've been hired to do and again a bunch of follow-ups this happens week one week two week three week four every Friday we send an update um to the owners of the listings with basically who we've called who we've emailed um who we've outreached to the feedback thus far and all this gets aggregated into our CRM and we have a a template basically where we can ort that and upload it so that very quickly we can have a nice pretty you know pdf version of uh of what the marketing looks like you know you have something visual to look at it
sometimes if the owner prefers to have email I'll send it out in a email template just text sometimes people like to be Visual and know that you're working hard and so we're going to put that in a beautiful package to show them hey here's what we're doing here's the feedback that we're getting here's the buyers that we toured here's the offers that we had here's who many people we f followed up with here's next steps here's what we're going to be doing the following week and this whole process is something that we're obviously continuing to iterate and improve and I love learning of different ways to Market and I actually take a lot of this stuff from residential real estate agents because I think they are a little bit better at marketing than I would say commercial real estate agents but we're we're constantly trying to iterate and
get this better and with AI and voicemails and all this stuff like it's only going to become more robust to make sure that anyone possible who could potentially buy this deal is going to see this deal they are not going to not hear about this from me when you hire me to go and list and sell a property and this also helps from an off-market deal perspective because the more data that we have the more processes that we have it's easier for me to find the right person who is going to actually be the person who is is is the right fit for deal because as many of you know these things change your goals change sometimes you sell a property and you're in a 1031 exchange and like that's not publicly tracked all of the information that I get from when
I'm speaking to these owners on the phones which weekly we're about I'm making around 200 to 250 calls to a lot of these owners speaking to about you know 100 to 120 owners a week is the goal for me and that's been pretty consistent with you know the the data that we've had which is pretty pretty robust thus far and but we're also I actually have people on my team who call and reach out and and sell the deals too so like you're not just getting me calling and selling these deals but you're getting other people who are calling and reaching out and saying hey we have this new listing it's near your property are you interested and they can directly send that om to that person so it basically multiplies Me by you know 10x so that I can make sure again the
whole process is how can I get as many people to see this property who are the right people to see this so that they can make a decision yes I'm interested or no I'm not and we're going to take all that information and we're going to tag it to them and make sure that the next time and the next time what's cool about the process and what's cool about the system is the more listings the more feedback the more Outreach that we do the stronger the smarter the uh the more robust the system is going to be where eventually like I'm going to be able to have a score of of you know 95% likelihood that this person's going to buy based upon you know 150 factors or a thousand factors when I created this I almost wanted it to be like Cambridge analytica style in terms of like so
much data on buyer and investor behavior that we become you'd be silly not listing with us that's the goal is that you would you would feel silly not using the technology that we built and the network and the the robustness of this system that like you're losing out on opportunities by not working with us that's the goal when I'm crafting and iterating and growing this listing system because it is so important when you're thinking about how can you differentiate yourself from the sea of other investors or Brokers who've been in the game for such a long time or longer than you or you know they have better name recognition like what are you going to do to set yourself apart and part of it for us is big building out this actual listing system to get the data to make the building
look beautiful have the LM be stunning and really portray the property to the Outreach to the followup to the organization of the insights the buyers the sellers I'm tracking all of that across the whole process so that there's nothing that we feel is not being taken care of very excited to continue to grow this in 2025 there's a ton of new things that we're going to be trying to implement and uh if you have any feedback or thoughts I would love to hear that I'm always looking to improve the process but that's that's the process and that's how you sell buildings faster for more money than than everyone else and moving forward we're going to be bringing on some more agents as well to help with the process of selling these things and improving the socials I like to get videos going too I know a lot of residential
agents do these videos of the Drone videos and the property tours and the insights I actually think there's a place for that in commercial um and and because there's never too many places that you can Market an asset there really is not and but what is also unique about this and and I'll dive into this just briefly is that some owners want a level of anonymity and they almost want if you if you go in the institutional space you'll know that most of these properties that are listed in the in institutional properties they're not marketed like externally excuse me they're marketed internally and these email addresses and you know because there's only maybe 200 buyers for a $200 million property or or $250 million property in a certain area you don't necessarily have to go out to everyone I don't know if that's necessarily the right way to do it
but that's the way that the these institutional players do it and sometimes there's we have clients who who want to do a similar process and so we've set up similar processes for this kind of you know not underground I could say but this more low key marketing process and so we have set that up as well I try to make sure that whoever whatever the goals are of the investor we have a system a workflow a process that fits what they're looking to do what's also great about the process and we're building this out and making this robust as well is what happens once you get into negotiations and you're looking to do a 1031 exchange we've outlined a system that throughout the process even from day one
if they want to get started but definitely when we go under contract on the process of what does that 1031 exchange process look like from identifying buildings to outreaching to sending Lois to making that Streamlight as possible so that ideally when we close escrow on their down leg we're already under contract or we're closing on the up leg as well this whole process again it's a ton but when you set it up in the beginning the right way and constantly iterate step by step by step to make little changes here and there you get this system that not only works for our clients but also like other Brokers want to be able to plug into that system too my goal with building out these processes and creating this marketing machine is that again you would feel silly not working with us because of the ability and the
systems and the processes that we've been able to build out and just do and sell things better than anyone else I want to talk a little bit about what is in the future of marketing and what I think it means for Brokers and for myself and how I'm looking at that because with a lot of this AI stuff brokerage is is an older business right I would say it's definitely more on the um Legacy types of processes just because most of the people are older and you're not trying to tie into technology as much and maybe on social media as much and and leveraging the platforms of today you're leveraging the platforms of tomorrow my goal and what I Envision is being able to Leverage The the processes of yesterday of the past because why not but also bringing in the future and
what that looks like from I think future from a marketing perspective is a lot of these AI agents and again if you're not familiar with this there are basically these AI it's in the very early stages but there's basically these AI um agents beings however you want to call them that you can set up almost like if man statements and they use this artificial intelligence this large language model to basically do a lot of what a broker does but from an AI agent and you can do that at scale too and then you can track individual people too and it only gets smarter because imagine I track John Smith and he's an investor in Korea Town but he also has looked in written offers on properties in Echo Park Silver Lake the valley South
Bay right I talked to him recently on a phone call and in that transcript it says hey I'm looking for a 5 and a half% cap rate deal I want to buy it at 225 a door I want at least 30% upside of the rents and I want at least 15% of the units vacant okay great that gets tied to John Smith's AI agent right his profile but also the AI agent has access to all that information the AI agent is constantly looking and searching for properties that fit that criteria so if anything pops up or if we are on a phone call with an owner and they've identified that they want to sell it that gets put in the system the AI agent gets then that triggers the a agent to be notified that oh this building fits John Smith's criteria so he's going
to do the whole process that we said or the AI agent is going to do the whole process that we said but automatically and they're going to personalize it based upon the conversations and the data that we have for John Smith and they're going to know that John Smith is on LinkedIn at uh 12 to 2m and he posts recently here and maybe we're going to send and reach out on LinkedIn for a DM or we're going to reach out on his cell phone because we know that he answers you know calls or text messages from 1 to 300 p.m on Tuesdays and Thursdays so like you can imagine the level of detail that is going to happening and just the level of knowledge and specificity and really what it is is that hyp segmentation of getting a property in front of someone at the best
possible time and even changing the copy or changing the metrics on the subject line based upon what JN likes if John's a cap rate buyer then I'm going to highlight the cap rate in the subject line because that's what he cares about or if he's a price per pound buyer I'm gonna highlight the price per pound that is automatically going to be created based upon Jon's communication style of preferences communication style is another one let's say Jon's very direct and he likes direct language we're going to tailor the email to be direct to John a agent's going to know that he likes direct bullet points da right and it's going to format the Outreach to be exactly how he prefers to be reached out to now if there's a Jane Smith who prefers more of a description and
kind of neighborhood and the up andc comess of it and you know new developments that are happening nearby or the the coffee shops that are on the corner because she really feels like that's important to tenants I'm G to have it in the system and we're going to be able to tailor that Outreach message or the message of us selling these listings to fit that criteria I'm very excited about AI Agents from from that perspective and doesn't necessarily have to be agents but even a lot of these systems for CoStar and kxi and they're going to have so much robust data on investors and individuals and what you want that you're going to see everything you want and nothing that you don't and that's going to be very very exciting in the format of what fits for you how you
want to perceive the data what data do you want what metrics do you care about we're bit a ways away from actually making that a reality from being a full up and fledging system but like that's what is going to happen and that's what I'm keeping my finger on the pulse for of okay what systems can we plug into the AR pretty robust system that we're building out that is going to improve that process and make that even stronger than it is so with all that being said that's a little bit about our marketing process that's how you go and sell buildings I I hope you guys enjoyed this if you want me to walk through other parts and processes that we have from Co call to you know I don't know social media all that stuff let me know I love this I love marketing I love getting
in the weeds of how to improve ancient processes and make them better better it's going to be really fun I appreciate you guys listening come back for the next episode here's to many more conversations one episode down in 2025 so I'll see you in the next one thank you for listening to this episode if you enjoyed the podcast it would mean the world to me if you could rate US five stars on YouTube Spotify and apple podcast it really helps us get our name out there and helps us get fantastic people like our guest to share their insights and knowledge with you again my name is Taylor ven I specializ in the sale of apartment buildings in Los Angeles and Southern California and I look forward to sharing more of these conversations with you see you in the next one